An Idea: A Road Race Circuit (Part II)
Part I of this two part series discussed the initial planning of such a circuit. Team formation, race creation, etc. were all talked about. In Part II we’ll take a look at the financial side of the spectrum, as well as marketing and how to sustain a long term enterprise.
Money Makes the World Go ‘Round
Whether you want to admit it or not, no business venture is ever successful unless it makes money. It seems like every decade 2-3 sports ventures fold due to lack of sufficient funding and revenue. USATF, or governing body, has even had its fair share of problems since its inception with staying financially sound. From the start, a road racing league or circuit needs to have a stable financial model to follow. Here is what I propose: Read more…
