CAN RUNNING RESONATE?
Running has long found it difficult to secure a solid foothold on the American sporting landscape. One reason is lack of professionalism when compared to other mainstream sports. Another is the growth of X Games events and their modern day heroes like Shaun White. But another reason is as simple as formatting.
The most popular American sports are episodic in nature, featuring a pitch, a play, a shot every 30 seconds. They are also segmented into quarters, periods, or halves, making for easy television coverage. So even with tens of millions of self-designated runners bounding about the continent for the last thirty years, Americans have yet to fully embrace a sport which is linear, doesn’t involve a ball or violence, and only pays off on an investment of interest shown over a long, gradual build up.
Beyond the formatting aspect, however, the very ethos of running plays against its success in 21st century America. Not only is the sport a holdover from the 19th century when vast numbers of people moved from small towns to large cities and leisure time was, for the first time, afforded them in relative abundance, but in today’s culture the whole concept of short-term sacrifices in the cause of long-term rewards has become as untethered to the American brain stem as family farming and virgin weddings. Congressional tribalism in the face of health care and entitlement reform seems only the leading indicator. There are other sign posts, as well. Read more…




