Runnerville

Toni Reavis, perhaps it’s better that you not read any further.

Those of you who have read my embarrassment of a bio know that I am a native of the great state of Cincinnati. As such, it was with a keen ear that I followed the recent coverage of Cincinnati’s Flying Pig Marathon, called one of America’s “10 Most Enjoyable Marathons” by Runner’s World back in 2005.

You should know we’re in trouble right there.

Pardon my ignorance, but when did the marathon become “enjoyable”? I am among the uninitiated, so maybe when I finally get out there, I will discover the marathon is like a three hour episode of How I Met Your Mother: soft edges, plenty of chuckles and warm feelings all around. Such is the tack taken with Cincinnati’s marathon, and, I suppose, at least they are up front about it. The name says it all: novelty marathon. Read more…

In last week’s Runnerville Weekly podcast, Matt Taylor discussed his conversation with Chris Lukezic about the lack of interest sponsors seem to have about getting their athletes out in the public eye.  Chris told Matt that if asked to do a public promotion he would gladly do it.  The conversation carried on to conclude that if Chris went out and met 100-200 new people, that the interaction with those people would create 100-200 new fans of Chris, as they would have a personal connection with him since they interacted with him.

While this sounds great, there is one piece missing from this puzzle.  Once Chris has 100-200 new fans, where does he send them to follow his racing?  Luckily for Chris he has a blog that he can send people to, where he provides commentary on his training and racing.  However, for the majority of professional athletes, blogging is not an interest they have or their sponsors have.  So where do fans get their news?

For the majority of die-hard fans out there, including me, we know where to look to find our running news.  We check LetsRun, FloTrack, EliteRunning, etc. on an obsessive basis to see if there just might be a piece of news we missed after rolling out of bed and turning on the computer in the morning.  However, do new fans know where to go to find professional running news? Read more…

If you haven’t checked out the feature story on Nike at Forbes.com, do so. Nike provides an interesting case study in choosing leaders who will allow companies and organizations to sell themselves to a broad and diverse audience. That’s exactly what the USATF must do in the wake of CEO Craig Masback’s departure for — who else? — Nike.

Nike decided they needed a “sports guy” (as opposed to a business guy) to take the helm and market to specific sports, not just paste the swoosh everywhere. I believe the USATF needs a “business guy” (or gal) who is not solely concerned about what’s best for the athletes, but wants to market the sport of running to the loads of potential fans out there. One person even suggested hiring the highest-ranking non-future-commissioner of the PGA Tour to come over to the USATF and reproduce its structure (amateur/pro tours) and national exposure. That’s so crazy, it might just work!

A note to the USATF: Please, for the sake of our sport, choose a leader who will think as much about the fans as he/she does about the athletes. Ideally, this would be primarily a business person. If they happen to lace up a pair of running shoes every once in a while, bonus.

Perhaps the biggest obstacle to spreading the gospel of our sport will be the un-ghettoization of the running community. Basically, we’ve created little running ghettos that support a conversation meant only for insiders. If we want people “out there” to realize the beauty of our sport and tune in, we’ve got stop being so proud of the exclusivity of our sport and begin to speak to them about it in a language they can understand.

It’s true, if you think about it. Runners and fans of running tend to be so enthralled with their identification in an elite and secretive sub-culture, that they relegate their conversations to insider Web-based communities and running / track clubs only accessible to, well, insiders. Not to knock these communities at all … they serve a great purpose and are a source of inspiration to many. My point here is not to bash the existence of a running sub-culture or the ensuing conversation, but to encourage a broadening of that conversation in order to increase visibility.  (this phenomenon isn’t exclusive to the running community, of course. every specialized group struggles with this)

Questions: How does the conversation broaden? How does change realistically occur within the machine that is running, and what role does Runnerville play in that? How does Runnerville avoid the pitfall of being another insular venue for the running community to talk to itself?

Well?