Around this time every four years, I start to get this gnawing pit in my stomach. I experience a growing sense of unease every time I watch a track meet on ESPN. I’ll hear a snatch of a John Williams trumpet fanfare as I flip past a late night showing of Raiders of the Lost Ark, and it’s like an icy finger running down my spine. Then one day it happens; I’m innocently watching Lipstick Jungle (what, you’re not?) and down in the corner of the screen is a five-ringed logo. The rough beast approaches; NBC’s run-up to their Olympic coverage has begun.
Now, I’m not going to sit here and pretend like I’m the first person on this site to criticize mainstream broadcasting of track and field in this country. Far from it. I am however, the first person to do so using thematic elements from a Yeats poem (unless Mosher’s got a riff on here about “The Lamentation of the Old Pensioner” that I overlooked). Please believe me when I say that I look at the approaching network coverage of the Olympics with a sense of dread. I can’t remember the last time I watched the summer Games without feeling irritated, annoyed and a bit let down. It was probably back when I was ten and was easily distracted by the bright colors. In fact, I’ll go so far as to say that I hate watching the Olympics on NBC.
It starts with the network’s endless promotion in the coming months. If they spent a fraction of their Olympic advertising budget on supporting show development maybe we wouldn’t see excellent series like Studio 60, Friday Night Lights and Bionic Woman getting canceled. Ok, maybe not Bionic Woman (how Ron Moore choked so tremendously I’ll never know, but that show blew on an epic scale). Instead, we’re going to be treated to various and endless montages of plucky gymnasts, powerhouse sprinters, Michael Jordan, the American flag, crying plucky gymnasts, and a shirtless Michael Phelps. They’ll be accompanied by stirring orchestral scores and the ubiquitous bird shaped rainbow. You know, in case we forgot what network was showing the Olympics in the 30 seconds since they reminded us last.
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