Swimming Tops Track as Favorite Olympic Sport
From Gallup Poll
With 35% of women naming swimming as their favorite Olympic sport (and only 8% track and field), it is not surprising that the aquatic’s center in Beijing will furnish a greater bulk of live, primetime NBC coverage than track and field. But with Michael Phelps and Dana Torres leading the way in the Olympic Q-factor ratings, perhaps that isn’t so surprising.
Along those lines, I was pleased by the tone of USOC CEO Doug Logan’s latest blog on USATF.org which spoke of the need to triple USATF’s annual operating budget ($15 million) to bring track back in line in the business world of modern sport. The trend lines in Olympic interest point to the ailment. Now all we need to find are the solutions. Read more…
